Marketing Director

About the Role

Opstream is looking for a hands-on Director of Marketing to execute and manage all day-to-day marketing activities across social media, content, field marketing, and ecosystem engagement. You’ll be the hub connecting strategy to execution – working closely with leadership, sales, and external vendors to build awareness, support revenue goals, and strengthen Opstream’s position in the procurement and AI ecosystem.

This is a highly visible role suited for someone who thrives in a fast-moving startup, is comfortable wearing multiple hats, and can combine creative execution with data-driven decision-making.

Key Responsibilities

Social Media & Content

• Manage Opstream’s presence across LinkedIn and other relevant platforms.
• Plan, create, and schedule posts that reflect our brand tone and highlight product updates, customer stories, and thought leadership.
• Drive thought leadership in social media according to brand tone and executives
• Oversee blog publishing, newsletters, and campaign landing pages.
• Collaborate with freelancers and agencies to produce visuals, short videos, and ad creatives.

Field Marketing & Ecosystem Engagement

• Plan and coordinate logistics for conferences, events, and webinars
• Build and maintain relationships with partners, influencers, and analyst communities

Vendor Management & Operations

• Manage marketing vendors (designers, content writers, SEO, ads, video).
• Maintain the marketing calendar, coordinate deliverables, and ensure timely execution.
• Track and report on campaign performance and event ROI.
• Collaborate with the GTM Engineer and sales team to ensure data accuracy and integration within HubSpot and other tools.

Requirements

• 5–8 years of experience in B2B SaaS, procurement tech, or enterprise software marketing.
• Deep expertise in managing social media
• Experience managing content production, and field marketing programs.
• Experience in hyper growth B2B startup selling to enterprises
• Proven experience in managing budget management
• Strong organizational and project management skills.
• Ability to interpret analytics and performance data to improve future campaigns.
• Excellent communication and writing skills.
• Experience managing multiple vendors and creative contributors.

Bonus Skills

• WordPress or basic website content management.
• Familiarity with Canva, Figma, or basic creative design tools.
• Understanding of performance metrics (CTR, engagement rate, pipeline attribution).

What You’ll Gain

• Ownership of cross-channel marketing at a high-growth AI startup.
• Direct exposure to go-to-market strategy, product positioning, and ecosystem development.
• Opportunity to shape Opstream’s brand presence in a fast-evolving category.